Small to Medium Enterprise – Certificate Program

Spring 2019

Register Today

Barowsky School of Business and Private Ocean Wealth Management Certificate in Sustaining Growth in the Small to Medium Enterprise


Learn strategies to grow your business to the next level:

  • Learn pros and cons of family involvement
  • Understand how to match skills to roles
  • Ensure accountability and assert your leadership role
  • Establish guidelines for accumulating wealth versus supplying growth capital
  • Ensure sustainability of your enterprise while considering your legacy
  • Gain feedback from experts about your future plan


In the U.S., SMEs are the backbone of the US Economy.

SMEs (Small to Medium Sized Enterprises) are firms with fewer than 500 employees. Small firms are typically those with 50 or fewer employees, and micro-enterprises are those with 10 or fewer. The vast majority of U.S. enterprises (915) have fewer than 20 employees. Typically, the small firms are with assets of fewer than $10 million. SMEs constitute:

  • 99.7% of United States employer firms
  • 63% of net new private-sector jobs
  • 48.5% of private-sector employment
  • 42% of private-sector payroll
  • 46% of private-sector output
  • 37% of high-tech employment
  • 98% of U.S. firms that export goods and 33% of exporting value

(US Census Bureau 2013)

According to McKinsey & Company, family-owned enterprises -from traditional neighborhood “mom and pops,” to powerhouses in major urban centers the world over – are indeed the backbone of global economies. Research shows only 30% of first-generation family-owned SMEs survive to the next generation of ownership.

Issues of cash flow, investment decisions, governance, work-life balance, relationship dynamics and eventually succession, weigh heavily on SME owners as well as on the professional managers employed. These issues play out against a backdrop of technological advances and volatile domestic and global market forces, which can create additional challenges along with considerable opportunities.

The exact definition of SMEs in the U.S. does vary by industry codes. Generally speaking, SMEs are firms with fewer than 500 employees with different revenue tiers for sub-categories. For this event, our target audience is firms with 5 to 100 employees and/or $5-15M in revenues.

While historically the birth of SMEs in the U.S. has outpaced their death, in the last decade, that trend has seen a slight reverse. This is noteworthy –and possibly worrisome– reversal which provides a valid rationale for this program.

Sustaining SMEs Growth was designed to assist owners of established businesses, supporting professional managers and key family members (when applicable), to address and overcome obstacles to the business’ growth and success. 

Learn about a model of the typical growth patterns of firms, from start-ups to small, medium and eventually substantive size. Apply the learning to “The Strategic Pyramid” tool to briefly, but clearly, create a lasting “Leadership Conversation” with all those impacting your firm’s outcomes and thus provide focus, guidance, and motivation to the efforts of your enterprise.

Consider the implications of different corporate structures, new regulations, and your risk exposure. Examine ways to leverage financial information and use best practices while weighing expectations for wealth accumulation (and transition) vs. capital expenditures required to maintain inertia in the enterprise. Learn how to facilitate conflict and build collaboration with key members of your (extended) family and/or hired management talent. Gain insights into the consequences of your intended initiatives.

Sustaining SMEs Growth lays the groundwork for sustainable growth, a thoughtful legacy, and a potential generational success. 

The Barowsky School of Business Sustaining SMEs Growth addresses the realities of successfully navigating fierce competition,  generational shifts, and even globalization while harnessing the high levels of “emotional capital” that makes the small business compelling and richly complex.

Collaborative and practical, this program draws on the deep knowledge and experiences of SBOs, business leaders, and entrepreneurs, providing unique opportunities to test or verify the validity of your past and present initiatives along with your future intentions.

What makes our program unique:

  • Learn from both experts and colleagues facing similar issues
  • Six intensive and interactive Friday sessions over two months
  • The Family Business Lab offers the opportunity for feedback and immediate program

*Return on Investment (ROI)



Who Should Attend?

Sustaining SME Growth is an excellent learning experience for anyone wishing to advance a small to medium-sized enterprise and hone one’s knowledge, leadership, and management skills.

  • SME Owners, key family members, and senior level employees.
  • Private investors.
  • Professionals, advisors and, “family office” (FBO) managers.

Where Are Classes Held?

Dominican University of California Campus

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Tuition: $995

Contact us for multiple attendee discount.


Program Schedule:

Day 1  | Strategy

  • Lead, do not just manage
  • Generate value for a small to medium sized enterprise, consider a broader (domestic and global) footprint
  • Identify opportunities and challenges
  • Examine the true meaning of strategy
  • Leverage strategic thinking for daily operations


Day 2  | Governance

  • Evaluate your present legal structure; consider the pros and cons of governing boards
  • Understand the impact of clear roles and responsibilities
  • Decipher the nature of risk management
  • Understand your legal exposure (contracts, employment and labor laws,  intellectual property rights, etc.)
  • Look ahead to consider the implications of early stages of generational succession consideration and strategies


Day 3  | Finance and Wealth Management

  • Funding SMEs growth at different stages of the maturity curve
  • Managing retained earnings
  • Accumulating wealth
  • Consider and leverage the value of our enterprise
  • Leverage sound financial data for sound decisions


Day 4   | Relationships

  • Build strong, high-performance teams
  • Embrace conflict as a key tool to get a commitment
  • Clarify the role of your (extended) family in the firm
  • Adopt “Leadership Conversations” for better results
  • Examine your E.Q. for better impact


Day 5  | Your Legacy

  • Initially, it was a passion. You have worked hard and long hours, sacrificed your weekends,  possibly mortgaged assets, work-life balance may not be so balanced. Why?
  • Establish your purpose!


Day 6   | Small Business Lab

  • Get insights from a panel of seasoned, successful SMEs owners and professional advisers on pressing issues as well as the viability of intended strategies and initiatives