Certificate in: Sustaining Growth in the Small to Medium Enterprise
Starts March 2018
Barowsky School of Business
Private Ocean Wealth Management
Sustaining Growth in the Small to Medium Enterprise
Learn strategies to grow your business to the next level
- Learn pros and cons of family involvement, how to match skills to roles, ensure
accountability and assert your leadership role
- Establish guidelines for accumulating wealth versus supplying growth capital
- Ensure sustainability of your enterprise while considering your legacy
- Gain feedback from experts about your future plan
In the U.S., SMEs are the backbone of the US Economy
SMEs (Small to Medium Sized Enterprises) are firms with fewer than 500 employees. Small firms are typically those with 50 or fewer employees and microenterprises are those with 10 or fewer. The vast majority of U.S. enterprises (915) have fewer than 20 employees. Typically the small firms are with assets of fewer than $10 million. SMEs constitute
- 99.7% of United States employer firms
- 63% of net new private-sector jobs
- 48.5% of private-sector employment
- 42% of private-sector payroll
- 46% of private-sector output
- 37% of high-tech employment
- 98% of U.S. firms that export goods and 33% of exporting value
(US Census Bureau 2013).
According to McKinsey & Company, family-owned enterprises -from traditional neighborhood “mom and pops,” to powerhouses in major urban centers the world over – are indeed the backbone of global economies. Yet, research shows only 30% of first generation family-owned SMEs survive to the next generation of ownership.
Issues of cash flow, investment decisions, governance, work-life balance, relationship dynamics and eventually succession, weigh heavily on SME owners as well as on the professional managers employed. These issues play out against a backdrop of technological advances and volatile domestic and global market forces, which can create additional challenges along with considerable opportunities.
The exact definition of SMEs in the U.S. does vary by industry codes. Generally speaking, SMEs are firms with fewer than 500 employees with different revenue tiers for sub-categories. For the purpose of this event, our target audience are firms with 5 to 100 employees and/or $5-15M in revenues.
While historically the birth of SMEs in the U.S. has outpaced their death, in the last decade, that trend has seen a slight reverse. This is a noteworthy –and possibly worrisome– reversal which provides a valid rationale for this program.
Sustaining SMEs Growth was designed to assist owners of established businesses, supporting professional managers and key family members (when applicable), to address and overcome obstacles to the business’ growth and success.
Learn about a model of the typical growth patterns of firms, from start-ups, to small, medium and eventually substantive size. Apply the learning to “The Strategic Pyramid” tool to briefly, but clearly create a lasting “Leadership Conversation” with all those impacting your firm’s outcomes and thus provide focus, guidance and motivation to the efforts of your enterprise.
Consider the implications of different corporate structures, new regulations, and your risk exposure. Examine ways to leverage financial information and use best practices while weighing expectations for wealth accumulation (and transition) vs. capital expenditures requirement to maintain inertia in the enterprise. Learn how to facilitate conflict and build collaboration with key members of your (extended) family and/or hired management talent. Gain insights about the consequences of your intended initiatives.
Sustaining SMEs Growth lays the groundwork for sustainable growth, a thoughtful legacy, and a potential generational success.
The Barowsky School of Business Sustaining SMEs Growth addresses the realities of successfully navigating fierce competition, generational shifts and even globalization, while harnessing the high levels of “emotional capital” that makes the small business compelling and richly complex.
Collaborative and practical, this program draws on the deep knowledge and experiences of SBOs, business leaders, and entrepreneurs, providing unique opportunities to test or verify the validity of your past and present initiatives along with your future intentions.
- Session 1: STRATEGY — Insights and tools to take the firm to the next level, becoming responsive to opportunities and addressing challenges.
- Session 2: GOVERNANCE— Structure the firm, manage risks and increase clarity for improved accountability, and profitability.
- Session 3: RELATIONSHIPS — Build strong interpersonal (and family) networks for internal and external support, and appropriate work-life balance.
- Session 4: BUILDING YOUR WEALTH — Invest or accumulate? Translate financial data into sound decisions for the firm and the extended “family”.
- Session 5: WHAT IS YOUR LEGACY? — A time for reflection. Laying the ground work for generational success.
- Session 6: BUSINESS LAB — Tap into and utilize the knowledge, experience and skills of seasoned professionals to test the viability of your future intentions.
What makes our program unique:
- Learn from both experts and colleagues facing similar issues
- Six intensive and interactive Friday sessions over two months
- The Family Business Lab offers the opportunity for feedback and immediate program
*Return on Investment (ROI)
Who Should Attend?
Sustaining SME Growth is an excellent learning experience for anyone wishing to advance a small to medium sized enterprise and hone one’s knowledge, leadership, and management skills.
- SME Owners, key family members, and senior level employees.
- Private investors.
- Professionals, advisors and, “family office” (FBO) managers.
Where Are Classes Held?
Dominican University of California Campus
For multiple attendee discount, contact Franco Vicino.
| Day 1 – May 11
| Day 2 – May 18
9:00-1:30 pm(lunch included)
| Day 3 – May 25
9:00-1:30 pm(lunch included)
Finance and Wealth Management:
| Day 4 – June 1
9:00-3:00 pm(lunch included)
| Day 5 – June 8
9:00 – Noon Checking this content with Don McCrea
Initially it was a passion. You have worked hard and long hours, sacrificed your weekends, possibly mortgaged assets, work-life balance may not be
Day 6 – June 15
(Participants are split in 2 smaller groups to have better access to tutors’ feedback)
| Small Business Lab:
Get insights from a panel of seasoned, successful SMEs owners and professional advisers on pressing issues as well as the viability of intended strategies and initiatives.