ChangSeob Yeo

Assistant Professor of Marketing

Courses

  • Business Analytics and Marketing Research
  • Marketing Management
  • Internship in Business

Academic & Professional Accomplishments

  • PhD, Marketing and International Business, Michigan State University
  • MBA, Marketing, Eastern Michigan University
  • BBA, Business Administration, Keimyung University

Positions Held/Visiting Positions

  • Assistant Professor of Marketing, Barowsky School of Business, Dominican University of California, 2014-Present
  • Instructor, Eli Broad College of Business, Michigan State University, 2010-2014

Selected Papers & Publications

  • JOURNAL PUBLICATIONS:
  • Chang Seob Yeo and Roger J. Calantone (2015), “Consumer Price Information Processing Differences in Response to Firm Pricing: Remembering Versus Reasoning,” Asia Pacific Journal of Innovation and Entrepreneurship, 9 (3), 31 – 72.
  • Chang Seob Yeo and Vafa Saboori-Deilami (2015), “Strategic Stance of the Firm of the New Product Performance: A Resource Advantage Theory Perspective,” Asia Pacific Journal of Innovation and Entrepreneurship, 9 (3), 103 – 124.
  • Hoppner, Jessica J., David A. Griffith, and ChangSeob Yeo (2014), “The Intertwined Relationships of Power, Justice, and Dependence,” European Journal of Marketing, 48(9/10), 1690–1708.
  • Griffith, David A., Hannah S. Lee, ChangSeob Yeo and Roger Calantone (2014), “Marketing Process Adaptation: Antecedent Factors and New Product Performance Implications in Export Markets,” International Marketing Review, 31(3), 308–334.
  • CONFERENCE PROCEEDINGS:
  • Vafa Saboori, ChangSeob Yeo, et al. (2016), “Effect of Value Analysis Teams and Reducing the Cost of Implantable Medical Devices”, Decision Sciences Institute Annual Conference, Austin, Texas.
  • ChangSeob Yeo and Roger J. Calantone (2015), “Consumer Price Information Processing Differences in Response to Firm Pricing: Remembering Versus Reasoning”, AABI GA Meeting and an International Conference on “Innovation and Entrepreneurship”, Daegu, Korea.